Inogashira Goro, a private merchant who personally runs his imported dry goods business on his own. Being a man of a few words, he prefers to live an uncomplicated, solitary lifestyle. He smokes but doesn't drink alcohol. He also has a very healthy appetite. In between meetings with clients in various towns, Inogashira makes it a point to visit different eateries, try out their tasty dishes, and discover the best way to eat them. These eateries are real places in Tokyo serving the actual food featured in the drama. ~~ Based on Kusumi Masayuki and Taniguchi Jiro's manga of the same name.